On October the 6th, Costa rica Tourism Board started his new campaign called “Costa Rica’s Million Dollar Gift of Happiness”, giving away $1 million worth of week-long Costa Rican vacations , that in order to lure more tourists from Canada and United States to the country. It will be the largest advertising campaign aimed specifically at North American in 16 years.
The gift will be divided in 5 differents tour themes like romance, adventure travel, wildlife and nature, extreme sports or cultural activities. Until February the 5th of 2012, the hopefuls can participate by registering on Visit Costa Rica’s Facebook page, which will serve as the hub of the campaign. There, they will be able to preview five videos corresponding to each trip experience.
This campaign, inspired by Costa Rica’s recognition as one of the happiest places in the world, will be promoted by a funny three toed talking sloth, make sure to watch it here on youtube.